Brutalist Hotel / Resort Design
The Brutalist style brings monumental massing and dramatic cantilevers to your hotel / resort. A hotel exterior is the opening act of the guest experience — creating anticipation, communicating the brand promise, and making arriving feel like an event rather than a transaction.
Color Palette
#455A64
#616161
#BDBDBD
#37474F
#212121
Key Characteristics
Monumental massingDramatic cantileversExpressed structureGeometric window patternsUncompromising material honesty
Primary Materials
- Board-formed concrete
- Raw concrete panels
- Corten steel
- Industrial glazing
- Exposed aggregate
Why This Combination Works
Brutalist design works exceptionally well in hotel / resort spaces because its emphasis on monumental massing complements the room's need for arrival sequence and drop-off.
Design Considerations
- Arrival sequence and drop-off
- Brand presence and signage
- Landscape and entry garden
- Evening facade lighting
- Pool and amenity visibility
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